As families gather around the Seder table this Passover, the familiar melody of Ma Nishtana—the Four Questions—will once again be sung by the youngest voices. “Why is this night different from all other nights?” they will ask. But this year, the question extends beyond the Seder. In Jewish communities around the world, including right here in Montreal, we find ourselves asking: Why is this year different for Jewish giving?
The answer lies in the unique challenges and opportunities facing our community today. From rising costs affecting families and institutions to an increased demand for support services, our community landscape is shifting. Yet, just as our ancestors found resilience in their journey from slavery to freedom, JCF fundholders continue to respond with generosity and strength. In 2024 alone, the generosity of our donors led to over $220 million to various charitable programs. Of this amount, $88 million went to support the people of Israel in crisis, as well initiatives aimed at combating antisemitism.
A Community Responding to Need
Passover reminds us of our responsibility to care for one another, especially those in need. The tradition of Maot Chitim, providing food and essentials so that every Jew can celebrate the holiday with dignity, remains as relevant today as ever. Across Montreal, organizations focused on food security and social services are seeing increased demand. At the Jewish Community Foundation of Montreal (JCF), we have witnessed fundholders stepping up to support these critical initiatives—whether through grants to food banks, funding programs for vulnerable seniors, or ensuring Jewish schools remain accessible to families facing financial hardship.
This year, that responsibility has taken on new urgency. In the wake of October 7, Jewish communities worldwide have rallied with renewed purpose, demonstrating what it means to stand together in times of crisis. JCF has responded by facilitating vital support, including $2 million in contributions to the Israel Emergency Fund, ensuring aid reaches those most affected. We are also committed to combating antisemitism, strengthening community security, and deepening engagement with Israel, recognizing that these efforts are essential to sustaining Jewish life here in Montreal and beyond.
Philanthropy has become an indispensable tool in building resilience, ensuring that our institutions remain strong to empower future generations. As we gather around the Seder table, reflecting on the themes of liberation, responsibility, and hope, we are reminded that our collective generosity is key to a thriving, secure, and united Jewish community.
Strengthening the Future Through Collective Giving
Another shift in giving this year is a growing awareness of strategic philanthropy—the idea that giving can respond to needs immediately and long-term. While urgent needs require quick action, ensuring a strong Jewish future means thinking ahead. Through initiatives like Nova Grants, the JCF is investing in forward-thinking projects that address emerging community needs. By providing seed funding for innovative programs, these grants have helped over 50 organizations pilot over 120 new ideas, ensuring that Jewish life in Montreal remains dynamic and responsive.
At the same time, the growing emphasis on scholarships reflects a commitment to securing the next generation’s future. Whether supporting students in Jewish day schools, funding post-secondary education, or enabling young leaders to participate in transformative experiences, these scholarships provide opportunities that might not otherwise be possible.
The Power of Legacy Giving
Passover is a story of legacy—a tradition passed down through generations to remind us of who we are and where we come from. More than ever, donors are recognizing the power of legacy giving to ensure the continuity of Jewish life in Montreal.
Through JCF’s Life & Legacy program, individuals and families are making after-lifetime gifts that secure the financial future of the Jewish organizations they care about. This initiative empowers community members to leave a lasting impact, ensuring that our institutions—whether synagogues, schools, social service agencies, or cultural programs—remain strong for generations to come.
Many donors are also using tools like endowment funds and planned giving strategies to ensure their philanthropic values endure. Whether through a bequest in a will, a gift of life insurance, or setting up a donor-advised fund, these legacy vehicles allow individuals to make a difference both now and for future generations.
Supporting the Next Generation of Leaders
Passover is a time of storytelling—a time when we pass down traditions, values, and history to the next generation. This year, we see a renewed focus on engaging young people in philanthropy. More families are including their children in discussions about giving, ensuring that Jewish values remain central in their lives. More focus on the power of generational philanthropy, demonstrating a communal commitment to raising future leaders who understand the power of generosity.
A Time for Reflection, A Time for Action
Passover is not just about remembering the past—it’s also about shaping the future. As we recline at our Seder tables with our loved ones, we reflect on our collective journey and the responsibilities that come with freedom. This year is different for Jewish giving because our needs are evolving, our giving is becoming more strategic, and our commitment to community has never been stronger.
May we continue to ask the important questions, respond with action, and build a future rooted in generosity and connection.
Chag Pesach Sameach!
Anne-Marie Boucher, Board Chair